A family brought together through a mutual love of food inspired Chef/Proprietor Isabella Santos to start the journey of opening her own restaurant and bar. Her Aunt Lola would commonly be seen at the head of the kitchen during family gatherings. She instilled a food philosophy rich with tradition and flavour, passed down through generations, making its way to influence the menu at Tia Lola.
We presented ourselves with the challenge of tying together the cultural roots of Mexican cuisine with a premium-casual environment.
Brand Strategy
Visual Identity
Website Design
Brand Collateral
Social Media Design
Hospitality
2024
We developed a visual system that allowed for consistency across all brand touchpoints, creating a flexible foundation. Utilizing playful illustrations, vibrant colours, and distinct food photography to establish Tia Lola as a restaurant that is more than just great food.
In a world full of choices (and food-delivery apps), providing Tia Lola with a strong online presence was a priority. The website was designed to be direct and informative for hungry visitors to gain all the information needed to dine in or out. We left room to showcase the brand’s voice and positioning through social media posts designed to boost engagement even further.
